5 Tools to Plan and Post Social Media Content
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media...
View Article8 Content Formats to Jazz-up Social Media Posts
It can be easy to fall back on tried and trusted formats when developing content for social media channels. Sometimes there isn’t time to think more widely about the types ... The post 8 Content...
View ArticleLittle-known Social Media Features that Boost Engagement
Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s a hidden world of advanced ... The post...
View ArticleOptimizing Instagram for Ecommerce: 10 Tips
With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on ... The post...
View Article6 Social Media Lessons from the BBC, for Ecommerce
The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake Off, and Strictly Come...
View ArticleRetail Brands Embrace Emojis, for Marketing
Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are ... The post Retail Brands Embrace...
View ArticleUsing the New Twitter Polls for Ecommerce
Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app. Here is Twitter’s announcement video. Coming soon! We’re rolling out...
View ArticleTips, Tricks to Optimize a YouTube Channel
Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure ... The post Tips, Tricks to...
View ArticleWill Ads on Instagram Reduce Organic Reach?
Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising to ... The post...
View ArticleComparing Social Media Scheduling Tools
Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features. The post Comparing Social Media...
View ArticleSocial Media Platform Updates for November 2022
Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more. The post Social Media Platform Updates for November 2022 appeared first on...
View ArticleUsing WhatsApp for Ecommerce
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce.
View Article8 Customer Service Channels for Ecommerce
Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each. The post 8 Customer Service Channels for Ecommerce appeared...
View ArticleIs BeReal for Real?
BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model? The post Is BeReal for Real? appeared first on...
View Article8 TikTok Content Ideas for Merchants
TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences. The post 8...
View Article6 Customer Service Examples from Online Retailers
Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences. The post 6...
View ArticleIs Reddit Open for Business?
The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted. The post Is Reddit Open for Business? appeared first on...
View ArticleThe Rise of De-influencers
De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-the-top marketing pitches. The post The Rise of De-influencers appeared first on Practical Ecommerce.
View Article21 AI Tools for Marketers
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more. The post 21 AI Tools for...
View ArticleCan Mastodon Help Merchants?
Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing. The post Can Mastodon Help Merchants? appeared first on Practical Ecommerce.
View ArticleYouTube Shorts Are an Underpriced Opportunity
Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options. The post YouTube Shorts Are an Underpriced Opportunity appeared...
View ArticleFree Social Media Learning Resources
Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them. The post Free Social Media Learning Resources appeared first on...
View ArticlePinterest Shuffles Attracts Gen Z Females
Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok. The post Pinterest Shuffles Attracts Gen Z Females appeared...
View ArticleSocial Media Platforms Ramp-up AI
Artificial intelligence is nothing new for social media platforms. But the platforms' use of AI is accelerating to include chatbots, image creators, and more. The post Social Media Platforms Ramp-up AI...
View ArticleKPIs for Ecommerce Customer Service
Online consumers increasingly expect fast responses to their inquiries. Here are eight key performance indicators to monitor satisfaction. The post KPIs for Ecommerce Customer Service appeared first on...
View ArticleDrive Customer Satisfaction with NPS
Net Promoter Scores derive from a simple question to customers, "Would you recommend our company?" The post Drive Customer Satisfaction with NPS appeared first on Practical Ecommerce.
View ArticleHere’s Why I’m Sticking with Threads
Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil. The post Here’s Why I’m Sticking with Threads appeared first on Practical Ecommerce.
View ArticleTools to Monitor Competitors’ Ads
Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more. The post Tools to Monitor Competitors’ Ads appeared first on...
View ArticleTikTok Replaces ‘Storefront’ with ‘Shop’
TikTok Shop enables consumers to buy products without leaving the platform. The post TikTok Replaces ‘Storefront’ with ‘Shop’ appeared first on Practical Ecommerce.
View ArticleBenefits of Email Opt-outs
Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust. The post Benefits of Email Opt-outs appeared first on...
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