8 Social Media Lessons from QVC
Television shopping channel QVC launched in the U.K. in 1993. It has been hugely successful. QVC (“Quality, Value, Convenience”) excels at building trust in its service ...
View ArticleSocial Media Scheduling for Ecommerce Merchants
Using social media for ecommerce takes time. Running campaigns across several different networks is a challenge. And just when you seem to have it mastered, ...
View ArticleHow to Plan Social Media Responses
In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back. Businesses see ...
View ArticleWhat Does Snapchat Mean for Ecommerce?
Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal ...
View ArticleReddit for Ecommerce Marketers: Dos and Don’ts
Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the ...
View ArticleInstagram vs. Vine: Which Is Better for Ecommerce?
Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. ...
View Article4 Alternative Social Sites for Ecommerce Merchants
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not ...
View Article4 Ways to Create Social Media Images, for Ecommerce
The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the ...
View ArticleSocial Media-based Customer Service: Dos and Don’ts
Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It ...
View Article8 Favorite Social Media Campaigns in 2014
It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites. 1. Cancer Research #NoMakeUpSelfie First ...
View ArticleReview Social Media Channels for 2015
This article will address how to review and retool social media marketing for 2015, to improve its effectiveness. 1. Conduct a Channel Audit You can’t retool until you know ...
View ArticleWhatsApp to Change Social Media Marketing?
WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained ...
View Article6 Compelling Twitter Lessons from Small Businesses
There are plenty of ways that small businesses can grow a Twitter following without spending a lot of money. Here are six examples. Tyres 2 U: ...
View ArticleComparing Facebook Video to YouTube, for Ecommerce
Facebook’s video capabilities are gaining momentum, with new functionality and advertising options. Video is taking over our Facebook newsfeeds. Many ecommerce video marketers are starting to ...
View ArticleMeerkat, Periscope Pioneer Video-streaming Apps
Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of ...
View Article5 Tools to Plan and Post Social Media Content
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media...
View Article8 Content Formats to Jazz-up Social Media Posts
It can be easy to fall back on tried and trusted formats when developing content for social media channels. Sometimes there isn’t time to think ...
View ArticleLittle-known Social Media Features that Boost Engagement
Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s ...
View ArticleOptimizing Instagram for Ecommerce: 10 Tips
With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel ...
View Article6 Social Media Lessons from the BBC, for Ecommerce
The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake ...
View Article